Mesmerize, a prominent out-of-home media company specializing in patient education at the point-of-care, announced the expansion of its pharmacy portfolio through a partnership with ASP Cares.
Mesmerize helps to support M&M’s #LetsFlattenTheCurve initiative by submitting video creative that was deployed to our digital point-of-care network
Among the myriad deficiencies in the U.S. healthcare system laid bare by the coronavirus, the profound lack of health literacy hasn’t received much attention.
Immediacy isn’t generally considered one of the major selling points of the point-of-care channel. Marketers and POC networks themselves more often tend to highlight patient/caregiver mindset.
Mesmerize is a growing DOOH network specializing in point-of-care, point-of-sale and transit. Gregory Leibert, Chief Executive Officer, spoke to Mel Stott about the company’s growth, plans for 2020 and beyond.