Case Study

Dollar General

Goal

  • Reach consumers with cash in hand.
  • Educate them about the value of Dollar General products.

Strategies

  • The client deployed a time-sensitive coupon to drive foot traffic to Dollar General locations.
  • Cash jackets were distributed in check cashing locations within a radius of a selection of store locations.
  • Creative also included a QR code to assist customers with locating their nearest Dollar General location.

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