Case Study

Netflix

Goal

  • Create awareness among entertainment industry “persons of influence” in advance of critical voting for the Emmy awards nominations.
  • Create buzz around “Unbreakable Kimmy Schmidt” and “The Crown.”

Strategies

  • Mesmerize distributed Netflix-branded valet tickets with four creative executions.
  • Valet ticket advertising to reach the trendy and influential Los Angeles valet audience while visiting many local LA hotspots.
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