Case Study

POM Wonderful

Goal

  • Generate awareness for POM Wonderful’s new POMx supplement in pharmacies across NYC.

Strategies

  • Participating pharmacies dispensed all prescriptions in the branded POMx bags provided by Mesmerize over the course of the campaign.
  • Each bag contained a unique discount code that customers could use online or over the phone to receive POMx free for one month.
  • The campaign was geo-targeted by New York City neighborhood.
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Headquarters

  • Mesmerize
  • 505 8th Ave., Suite 1003
  • New York, NY 10018

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