Case Study
POM Wonderful
Goal
- Generate awareness for POM Wonderful’s new POMx supplement in pharmacies across NYC.
Strategies
- Participating pharmacies dispensed all prescriptions in the branded POMx bags provided by Mesmerize over the course of the campaign.
- Each bag contained a unique discount code that customers could use online or over the phone to receive POMx free for one month.
- The campaign was geo-targeted by New York City neighborhood.