Mesmerize Chief Revenue Officer, Craig Mait, Recognized as a 2019 DTC Innovator of the Year

Craig Mait, President and Chief Revenue Officer of Mesmerize, a prominent out-of-home media company specializing in providing patient education at the point-of-care, has been recognized as a 2019 DTC Innovator of the Year by DTC Perspectives.

Receiving this award distinguishes Mait and Mesmerize as thought leaders and experts in the patient education and engagement space. The award recognizes leaders in the direct-to-consumer (DTC) industry making products that help promote and improve the overall effectiveness of DTC marketing. Honorees are selected based on their accomplishments throughout the year and the innovative ways in which they have improved the DTC landscape by helping pharma promote their life-saving products.

“It is an honor to be recognized as an innovator in the field,” said Mait. “At Mesmerize, we are always working hard to bring new technologies and ideas to the forefront of our operations and looking for ways to better serve our clients as well as patients.”

In 2019, Mesmerize acquired Pharmacy Health Network, an out-of-home digital network dedicated to retail pharmacies, and established a digital network for doctors’ offices and community-based health organizations. The move helped Mesmerize grow its digital footprint and improve patient education and increase engagement.

“We are proud of Craig for being recognized as an innovator in the point of care space,” said Gregory Leibert, CEO of Mesmerize. “Craig has been an instrumental part of advancing patient education solutions within Mesmerize and delivering more solutions at the point-of-care. We can’t think of anyone more deserving.”

Mait will be recognized along with other honorees during a ceremonial dinner on October 21 at the Hanover Marriott in Whippany, NJ.

About Craig Mait

Craig Mait is President and Chief Revenue Officer at Mesmerize. He earned his J.D. from New York Law School, and practiced law for 7 years at Mait, Wang, & Simmons in New York before joining Mesmerize in 2009. Craig leads the combined point-of-care and out-of-home sales team and plays a vital role in developing strategic business partnerships and joint ventures. He is active in the POC community and sits on the board of POC3. In his free time, Craig enjoys running, going to the beach, and spending time with his two children. He can always be counted on for the best restaurant recommendations.

About Mesmerize

Mesmerize is a specialty out-of-home advertising company focused in three primary areas: transit, point-of-care, and point-of-sale. Mesmerize, under the BriteVision name, also produces custom coffee sleeves for cafés, convenience stores and other distribution partners, in addition to the sleeves produced for advertisers. Mesmerize is headquartered in New York, NY and Oakland, CA. For more information, please visit

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